Ad Infinitum: The Many Paths into Advertising

What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors, and the director of human resources-tell their stories to founding partner Tom Messner in a way that is as intriguing as it is informative. Ideal for helping students decide if a career in advertising is right for them-and for providing insight into the operation of an award-winning advertising shop. (60 minutes)